Project: Cost/Benefit Analysis

Summary: Performed an extensive cost/benefit analysis for a single location beauty salon in Scripps Ranch, a community of San Diego, CA. The client wanted to determine if the benefits in creating a company web site merited such a cost expenditure given alternative marketing methods available.

Result: The projected figures to develop, maintain and host the salon web site outweighed the potential benefits for this particular company. Based on the data provided, it was determined the salon's advertising dollars would be better spent focusing on more traditional marketing methods, given the tendencies within the local sales market. As a result, the client saved thousands of dollars in advertising that he was able to more efficiently utilize in other ares of the business.